Hello!

Nice to meet you!

I’m Leo Tafoya, a strategic marketing professional with a passion for storytelling and understanding customer motivations. With a background in creative production, I have over three years of experience executing campaigns across platforms including email, social media, and web. From digital storytelling to on-the-ground activations, my work bridges strategy and creativity to deliver impactful marketing communications.

Location: Inglewood, CA

Work History

  • USF Graphics Center

    • Hired as a junior graphic designer at University of San Francisco’s student-run graphic design firm

    50+1 Strategies, LLC

    • Hired as summer fellow at Oakland based digital campaign consulting firm

    • After conclusion of summer fellowship, was hired as a contractor for the remainder of the 2020 election cycle

    BOWERS* Consulting Firm

    • Hired as campaign consulting firm’s sole in-house graphic designer

  • USF Graphics Center

    • Promoted from junior graphic designer to senior graphic designer

    • Lead design projects involving branding, event promotions, and fundraising initiatives of University student organizations

    • Promoted from senior designer to assistant manager

    BOWERS* Consulting Firm

    • Independently conducted design pitches to clients and internal team and executed from research to delivery

    • Created motion graphics and short form video content for Instagram Reels

  • USF Graphics Center

    • Promoted from assistant manager to manager

    • Project managed majority of design projects involving the Graphics Center

    BOWERS* Consulting Firm

    • Promoted from graphic designer to creative coordinator role

    • Coordinated production of large scale projects with external partners (web developers, video producers, artists, etc.)

    • Aided in execution of experiential marketing space at 2022 ONE MusicFest in Atlanta, Georgia

  • USF Graphics Center

    • Managed Graphics Center’s annual budget

    • Hired 2 additional junior designers

    • Independently produced promotional materials for 2 largest annual campus events

    BOWERS* Consulting Firm

    • Aided in strategic repositioning and rebranding of global nonprofit 501(c)(3) organization

    • Aggregated 3 years of work and formed suggestions for future trajectory post-departure from role

  • Freelance Digital Marketing Consulting

    • Independently developed brand identity for economic policy non-profit (Prosperity California) from consultation to execution

    • Built Radical Digital SquareSpace website and LinkedIn business profile

    Radicle Digital

    • Promoted from freelancer to creative and digital strategy partner

    • Built and managed content on client websites hosted on Wordpress and SquareSpace

    • Drafted and produced social media content across platforms including Instagram, Facebook, LinkedIn, X, Threads, and BlueSky

  • Radicle Digital

    • Drafted and sent targeted emails often balancing goals of education and conversion

    • Placed banner ads through Google Ads

    • Placed Meta Ads utilizing dynamic creative and A/B testing functions to most effectively allocate advertising budgets to best performing ads

When I’m not working…

you can find me training for my next HYROX race, rock climbing, exploring California’s national parks, or tapping into my creative side with a paint brush and a canvas. Whether it’s scaling walls, sprinting to the finish line, or expressing myself creatively, I love activities that push me to grow!

Awards

  • University of San Francisco 2023 Latinx Recognition Ceremony

    La Nueva Generación award is presented to one graduating undergraduate and one graduating graduate student who demonstrate a commitment to academic achievement, leadership, and social justice.

  • 2019/2020, University of San Francisco

    The Emerging Leadership Award is presented to a first-year student that has been involved on campus or the broader community and has shown an immediate impact as a leader at USF.