Hello!

Nice to meet you!

I’m Leo Tafoya, a strategic marketing professional with a passion for storytelling and understanding customer motivations. With a background in creative production, I have over three years of experience executing campaigns across platforms including email, social media, and web. From digital storytelling to on-the-ground activations, my work bridges strategy and creativity to deliver impactful marketing communications.

I hope to work with you soon!

Case Studies

@blklivesmatter

Social Media and Communications

    • Graphic Design

    • Content Strategy & Production

    • Project Management

    • External Partner Coordination

  • As a digital strategist and creative coordinator for @blklivesmatter, I managed the organization's 3.4M-follower Instagram account from 2021-2022, overseeing content strategy and production. I also led the development and release of the 2020/2021 Impact Report under a tight three-week timeline.

Radicle Digital

Email Marketing and Ad Placement

    • Copywriting

    • CRM Targeting

    • Social Listening

    • A/B Testing

  • As a partner at Radicle Digital, I specialize in digital strategy for mission-driven organizations, with a focus on email marketing and ad placement. Among a portfolio of other clients, I work on the email messaging program of California Assemblymember Buffy Wicks (D-14) and place meta ads for Only one (climate policy nonprofit).

Prosperity California

Brand Identity Development

    • Logo Design

    • Creative Strategy

    • Visual Storytelling

    • Content Management

  • In a two-month timeline, I worked closely with the CEO of Prosperity California to develop a brand identity that visually and conceptually represented the organization’s bipartisan approach to political advocacy. The resulting identity features a logo that symbolizes political collaboration and a color palette inspired by California’s natural beauty. I also designed the website’s prototype in Figma and collaborated with developers to bring it to life on WordPress.

The Joy Experience

Experiential Marketing

    • Event Activation

    • Brand Positioning

    • Lead Generation

    • Artist & Vendor Coordination

  • In collaboration with the Black Lives Matter Global Network Foundation, I helped organize The Joy Experience, an in-person activation at the 2022 ONE MusicFest in Atlanta, Georgia. Designed as part of the organization’s strategic repositioning efforts, the activation space shifted the narrative from protest to joy as a form of liberation. Through immersive design and curated art installations, we created a welcoming environment that encouraged engagement, social media content creation, and long-term audience connection.

Under Armour

Brand Strategy Pitch

    • Market research

    • Strategic positioning

    • Brand partnerships

  • Under Armour has successfully positioned itself as a performance-driven brand with a stronghold in men's athletic wear. The company made a significant leap into the female market with its 2014 "I Will What I Want" campaign. To maintain its growth and compete with other brands, UA should further develop partnerships and messaging towards niche markets that align with UA’s brand identity of toughness and resilience.

Education

UCLA Extension

Relevant Coursework:

  • Marketing Principles and Practices

  • Brand Management

  • Digital Marketing

  • Consumer Market Research

  • Strategic Marketing

  • Integrated Marketing Communications

Marketing Certificate

University of San Francisco

Minors: Psychology and Fine Arts

Academic Recognitions and Leadership:

  • Cum Laude

  • Deans Honor Roll

  • Muscat Scholars Program First Generation Peer Mentor

  • Manager, USF Graphics Center (Student-run Graphic Design Firm)

Bachelors of Science, Economics

Awards

  • University of San Francisco 2023 Latinx Recognition Ceremony

    La Nueva Generación award is presented to one graduating undergraduate and one graduating graduate student who demonstrate a commitment to academic achievement, leadership, and social justice.

  • 2019/2020, University of San Francisco

    The Emerging Leadership Award is presented to a first-year student that has been involved on campus or the broader community and has shown an immediate impact as a leader at USF.

Let’s make something great.

Send me an email at leotafoyadesign@gmail.com